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Tips to Design a Business Plan 

Business planning helps ensure the success of the business, a business plan is a critical element because it shows the vision, the product / service, the marketing strategies and the financial projections of your business.

Remember, a business plan describes the entire operating framework of your business by detailing who you are, why you are in business, what you do, how you do it, where you operate, how you will make a profit, who your customers are, and why your business It is important.

Types of Business Plans

There are a wide variety of business plans, the needs of your business are what will dictate which one to choose, it could even create a merger between different business plans.

Business plans for new companies

Its objective is to describe a business project to be developed in the near future, reflecting several key aspects such as: market studies, what products or services are offered, the segmentation of the public about your services or products, among others. Taking into consideration what type of capital there is for the operation.

Business plans for operating companies

These plans must take into account the situation of the company and its objectives. It should be done for best results.

Business plans for administrators

This type of business plan will be made to show the way forward for the company, a guide to the work to be done and to help in decision making.

Business plans for investors

These plans intended for investors must include information on the business idea and all aspects, mainly economic and financial, and the return on investment.

Simple business plan

This is a simple business plan that is easy for everyone to manage. It must include the main elements of the business plan such as the strategy to follow, objectives, financial figures, budgets, etc.

One page business plan

Used so that all the information about the plan can be summarized on a single page so that someone can get an idea of the business at a glance.

Viability plan

This type of plan analyzes the chances of success of a company, examining the product or service in the market, calculating business costs, product prices and sales projections.

Expansion plan

This plan, for already consolidated companies, tries to promote the expansion of the company through new products, investments or strategies that arise in the future.

In general, business plans can be: traditional or lean startup, traditional plans are more common, use a standard structure and try to go into detail in each section; They tend to require more work at first and may require dozens of pages.

Lean startup business plans are less common; they also use a standard structure; they concentrate on summarizing the most important points; they can be written in much less time and require in most cases only one page.

When writing your business plan, you don't have to stick to the exact draft of the plan. Rather, use the sections that make the most sense for your business and your needs.

Estructura de un Plan de Negocios Tradicional

  1. Structure of the administrative body
    Write the Articles of Association of the company.
    Structuring the operation of the administrative body.
    Award the functions of the corporate bodies.
  2. Structure of the administrative body
    Write the Articles of Association of the company.
    Structuring the operation of the administrative body.
    Award the functions of the corporate bodies.
  3. Economic Area
    Analysis and evaluation of the economic environment.
    Analysis of the object of the activity.
    Analysis of the competition or sector.
  4. Marketing Area
    Analysis and market segmentation of the offer.
    Analysis and segmentation of demand.
    Price Policy Analysis.
    Plan and budget for the promotion systems and means.
    Plan and budget for distribution systems and means.
  5. Sales Area
    Sales estimate.
    Sales systems.
    Sales and collection policy.
    Budgeting of the means of sales.
  6. Personal Resources Area
    Design and classification of personnel.
    Design of evaluation systems for hiring.
    Adjudication and coordination of positions.
    Qualitative training systems for personnel.
    Remuneration policy and systems.
  7. Accounting-financial Area
    Structuring or composition of the capital stock.
    Calculate the average cost of capital stock (own and others).
    Endowment and distribution of the disbursements due for the activity.
    Calculate cash flows (receipts and payments).
    Update cash flows.
    Investment valuation.
    Project evaluation.

Structure of a Lean Startup Business Plan

  1. Key alliances
    List other businesses and services that you will work with to run your business. Consider suppliers, manufacturers, subcontractors, and similar strategic partners.
  2. Key activities
    Consider the other companies or services you will be working with to operate your business. Consider similar suppliers, manufacturers, subcontractors, and strategic partners.
  3. Key resources
    Mention any resources that you will leverage to generate value for your customers. Your most important resources may include personnel, capital, or intellectual property.
  4. Value proposal
    Make a clear and compelling statement about the special value your business brings to the market.
  5. Relationships with customers
    Describe how customers will interact with your business. Is it automated or personal? In person or online? Consider the customer experience from start to finish.
  6. Customer segments
    Be specific when naming your target market. Your company is not for everyone, so it is important to clarify who you will serve.
  7. Channels
    Mention the most important ways you will communicate with your customers. Most companies use a mix of channels and optimize them over time.
  8. Cost structure
    Will your business focus on reducing costs or maximizing value? Define your strategy; Then list the biggest costs you will face in pursuing it.
  9. Income streams
    Explain how your business will actually make money. Some examples are direct sales, membership fees, and the sale of ad space. If your business has multiple streams of income, list them all.

At Owl Jumpstart, we have expert professionals in the development of business plans and business strategies, consult with our team about your specific needs and we will gladly create a customized solution for you.

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