The Best Tools for Digital Marketing (Part 1) 

Today, digital marketing is one of the tools with the greatest market penetration, the versatility of creating segmented or generalized campaigns, the amount of information available on the internet together with the innumerable number of tools available, make it the first choice when promoting a product, service or company.

While it is true that digital marketing has almost become a topic of general culture, it is also true that it requires a certain skill as well as digital tools to facilitate and enhance the reach of our campaigns, that is why we will analyze a selection of these that they combine the widest range of options and allow to obtain the best results.

It should be noted that we will recommend the tools we use to manage our campaigns and those of our clients.

Resource Banks with Business License


Freepik, was founded in 2010 by the brothers Alejandro and Pablo Blanes, together with their friend Joaquín Cuenca, founder of Panoramio (acquired by Google).

Alejandro felt the need to create a platform where designers could find free graphic resources. Pablo and Joaquín supported his idea and that is how the Freepik Company was created.

Since then, it has been expanding non-stop, creating two new projects: Flaticon and Slidesgo.

Freepik is one of the best resource banks for designers today, with the option of using a Free License of images with attribution to the author, which allows you a maximum of 10 daily images downloads or a subscription with a Premium License for use. Unlimited commercial for a cost of USD $ 119.99 per year or USD $ 14.99 per month, this option allows you to make 100 downloads per day of website resources such as: vectors, photos, PSD files and icons.

Envato Market

Envato is the world's leading online community for creative assets, tools, and talent.

Millions of people around the world visit Envato to buy and sell creative assets, use smart design templates, learn creative skills, or even hire freelancers. With an industry-leading marketplace combined with an unlimited subscription service, Envato helps creatives like you get projects done faster.

Whether it's graphic templates, website themes, photos, video, or audio, there's a chance you'll spot something from Envato today, from a coffee shop logo to a Hollywood title sequence!

Place It by Envato

The Place It team combines design and technology to create high-quality branding and marketing tools, so that anyone, from individuals to large companies, can create incredible visual assets for their brand, regardless of their technical or technical skills. artistic.

At Place It they are tasked with turning complex design and layout problems into ridiculously user-friendly tools.


This Premium resource bank has more than 350 thousand images, video clips and music tracks; with plans ranging from USD $ 49 per month for a package of 10 images, USD $ 99 per month for a package of 5 video clips or USD $ 16.60 per month for unlimited music tracks; It is a solution more oriented to agencies and marketing or web development professionals, but it will obviously highlight your work by using exclusive content.


Founded in 2000, iStock created the outsourced stock industry and became the premier source for user-generated stock photos, vectors, illustrations and video clips.

When you download a file from
iStock, you purchase a standard license that allows you to use the file for personal, business or commercial purposes not restricted by the license

That means you can use your content in advertising, marketing, apps, websites, social media, television and movies, presentations, newspapers, magazines and books, and product packaging, among hundreds of other uses. Adding an extended license allows you to use iStock content in even more ways.

Their plans range from packages of 10 images for about USD $ 40 per month, to 750 images for USD $ 400 per month.

Online Design Tools

Now that we've armed ourselves with resources, let's start looking at some online tools to put these elements together and start shaping our campaigns.

Remember that the selection that we are showing you are just some of the tools that are available in the market, which due to their practicality and cost-benefit balance can help you boost your business or that of your client.


FotoJet is a free online collage maker where you can create beautiful photo collages, posters, cards, and more in minutes.

It is developed by PearlMountain Limited, a dedicated graphics software developer who is aware of what their old and new customers are looking for.

From the very beginning, PearlMountain Limited is proud to have brought many powerful and easy-to-use photo editing tools to users around the world.

With plans ranging from USD $ 6.99 per month to USD $ 39.99 if you choose annual billing (50% discount when contracting the annual service),
Fotojet is a tool to carry out your design tasks online, its premium plan gives you the following benefits. It also has downloadable applications for Windows and Mac.

  • All advanced editing tools
  • Custom canvas size
  • Online project storage
  • 500 MB of storage space
  • 800+ premium templates
  • 30+ premium fonts
  • 20+ premium photo effects
  • 300+ premium clipart
  • 30+ premium shapes
  • 30+ premium overlays
  • More than 20 premium frames
  • Ads free
  • Priority support service
  • New content in future updates


Desygner is a platform very similar to the previous one, but it integrates a bank of resources and images from Shutterstock, as well as a planner for social networks, a PDF file editor, the possibility of importing content directly from Facebook, Instagram, Google Drive, Dropbox and much more, which makes it a more complete solution, can be used online or download its application for Windows, Mac, iOS or Android

In its Enterprise version, you can opt for a White Label service where they eliminate everything related to the company and replace it with your own brand, this solution is used by many agencies to provide the same service to their clients, but under them own commercial brand. Additionally you have the possibility to request printing services.

Their plans range from USD $ 59.4 per year to personalized plans according to your requirements.


Canva is a platform that, as they describe themselves, has everything you need to design like a professional, with an intuitive interface and a compendium of tools that facilitate the task of creating designs, it is one of the options with the largest number of users in Currently, its popularity is due to the excellent integration it has with the most used social networks, in its 30-day free trial version you will have access to:

  • Over 250,000 free templates
  • More than 100 types of designs (social media posts, presentations, letters and much more)
  • Hundreds of thousands of free photos and graphics
  • Invite team members
  • Collaborate and comment in real time
  • 5 GB of cloud storage

If you choose to purchase your Premium subscription, you can also:

  • Define the visual identity of your brand with logos, colors and fonts in various Branding Kits
  • The Magical Resizing of Designs with Just One Click
  • More than 420,000 free templates with new designs daily
  • Over 75 million free premium stock photos, videos, audios and graphics
  • Upload your own logos and fonts
  • Save designs as templates so your team can use them
  • 100 GB of cloud storage
  • Schedule social media content on 7 platforms

Sign up before January 31, 2021 to pay for 1 Canva Pro account and receive 4 free extras ($ 12.95 per month; typically $ 64.75 per month).

The subscription will be renewed at a cost of $ 12.95 per month for the first 5 accounts and $ 12.95 per month for each additional team member.

Canva terms and conditions apply.